GOOD HOUSEKEEPING: 16 AAPI-Owned Clothing and Fashion Brands to Shop Online Now
May officially marks Asian American Pacific Islander Heritage Month. But no matter what month it is, it's always a great time to celebrate Asian culture. And shopping from AAPI brands is an easy but effective way to gain a better understanding of the community's countless contributions to our world.
In particular, there are so many names that are changing the fashion game with high-quality and totally unique designs. Below are just a few of our favorite AAPI-owned clothing and accessory brands that you can shop year-round. When you buy from these labels, you're not only demonstrating solidarity with AAPI peers and friends, you're also getting something amazing for yourself (or as a gift!).
Just note that this list only skims the surface of the many brilliant Asian-owned clothing and fashion lines out there. So if there's a brand you love that we missed, let us know in the comments as we continually update this post. We also encourage shopping locally to support the AAPI businesses in your community.
Super Comfortable Laungewear SUPESU
Jacqueline Saguin / SUPESU
One of the best loungewear brands in our tests, Supesu offers uber-comfy, minimalistic designs for relaxing at home or for wearing on errands. Founded by Sandy Su, its joggers, like this one, come lined in faux-fur-like fleece for optimal coziness and warmth.